Contemporary printed fashion fabrics, literature/journalism & innovative embroidery.

Monday, 14 July 2014

Exhibitions, pom poms and a new project!

There's been so much going on recently it's been hard to keep up! In the last few weeks I've graduated from University of Cumbria with a 1st Class Honours BA (Hons.) in Contemporary Applied Arts (specialising in printed textile design), exhibited at the incredible initiative that is New Designers alongside some amazing emerging designers, started a new project based on veils, feminism and novels, generated an obsession with organza pom poms and customised some shoes, become infatuated with creating contemporary jewellery and watched some incredible movies.

I'm really excited about my new Veils project. I'm not giving too much away until I have it underway but there's some really interesting concepts about paradox, decadence, sexual ideals, purity, feminism, silencing, gender, novels, and power. And some exciting techniques: digital print, screen print (acids and pigments), transfoils, glitter transfers, beading, machine embroidery, PVC embellishments, laser cutting, ruffles and fraying. We'll see...


Wednesday, 9 July 2014

HEATHERS: trash, murder & high school

I just watched Heathers for the first time and, of course, I adored it. Full of the 80s, trashiness, sneaky murder, Winona Ryder making out with Christian Slater, huge red scrunchies, fabulous hair, high school, funerals, huge shoulder pads, bombs, croquet, bright blue drain cleaner, attempted suicide, lost friendship and suicidal cheerleaders. Everything I love in a film. The art direction, by Kara Lindstrom, was beautiful. It's definitely going to inspire my new Veils project!

Saturday, 24 May 2014

MY DEGREE SHOW 2014 at University of Cumbria

Screen-printed, digitally printed and embroidered giant wraps. Crepe de chine and chiffon fashion fabrics.

All screen-printed designs handmade by Elle Shoel, digitally printed fabrics printed with Centre for Advanced Textiles, Glasgow. 

University of Cumbria's degree show exhibition is on Sat 31 May to Fri June 6 2014.
Brampton Road campus & Caldewgate campus, Carlisle
Open: 10am to 4pm  (Closed Sunday)


Monday, 14 April 2014


My girls are the hyperbolic Barbies of the theatre-born fashion fabrics. In being so stereotypically and dramatically pink and girly, they subvert these conventions and become a feminist statement. Think Arvida Byström, Zoe Pilger, Kitty Pryde. Fourth wave.

My girls aren’t necessarily my girls. Boys and my everything in between. Whoever they want to be. 80s garish disco-goers, 1990s pastel princesses, marshmallow marabou dreamers, endless chiffon empresses, violent raw edge silk skirt-wearers, acidic lace revolters, laser cut plastic pioneers.

They listen to Hole and Lady Gaga. They see the similarities.  Pop symphonies and savage lyrics.  They’re bloodthirsty glitter dolls, vicious and sparkly.  They are defined by their contrast, which is derived from Blanche DuBois’ neon New Orleans poverty and Southern Belle ideals in A Streetcar Named Desire. Her sexual impulses conflict with society’s demands for a delicate flower of a woman; she’s lost and discovered and passionate and wilting. She’s a paradox.

And paradoxes are where my prints come from; the overt contrast of the Royal Exchange theatre in Manchester. What the pink, gold and neon blue cacophony evokes in an individual. The classical clashing with the dramatically modern.  A fusion of opposites; hysteria in harmony. My drugstore Romeos translated into luxurious and garish fabrics.